Staying ahead of the competition is the name of the game and social media is a major player of your business’ marketing strategy. Outdated and ineffective strategies will only waste your marketing department’s time and deplete their budget. We have compiled the top trends for 2022 so your business can begin planning next year’s marketing plan.
- Live Streaming and Social Stories
- Voice and Visual Search
In 2022, voice and visual search abilities are being researched and expanded into search engines. Instead of typing in the item consumers are searching for, they will be able to find the item by simply uploading an image. Voice search marketing will be a game-changer for social media marketing. Businesses should begin incorporating content that is voice and visual search-friendly.
- Agile Marketing
Known as agile marketing, it is a tactical marketing format that uses data and analytics to find solutions to problems and opportunities. This form of marketing offers businesses the benefit of integrating content marketing and social media sharing. A few examples of this tactic are reviews, questionnaires, games, quizzes, surveys, contests, and interactive videos.
- Micro-influencer Marketing
In the past, traditional influencer marketing was an attractive way for businesses to gain new followers and sales. But, micro-influencers, individuals who have smaller social followings, have a higher potential and high interaction and engagement rate.
- Video Content
Video content will be ruling marketing content in 2022 but shorter videos will dominate. Longer videos will lose popularity as social media attention spans continue to shrink.
Live streaming is becoming even more popular and this trend will continue into 2022. It is an opportunity to share behind-the-scenes insights with your followers. In 2020, stories gained high engagement rates as they only stay live on your profile for 24 hours. This trend will continue into 2022.