Today, innovative marketing solutions are at the forefront of a business’ marketing strategy and one of their top priorities. Make no mistake: a business must adapt to the latest trends if they want to remain competitive. We have compiled the latest digital marketing trends that will help your business thrive in this ever-changing digital landscape.
- Video Marketing – Video marketing is becoming the most important marketing trend today and will continue for years to come. Over 72% of businesses say that video has improved their conversion rate while 70% of consumers say they have shared a brand’s video. And video marketing is not simply uploading a video to YouTube. Marketers are driving engagement by posting or starting a live broadcast on Facebook, Instagram, or LinkedIn.
- Social Media Stories – Stories disappear after 24 hours and it is a great opportunity for marketers to seize the opportunity of FOMO (fear of missing out). There are a multitude of benefits when incorporating this feature such as increased brand awareness, increased traffic to your web page, constant engagement with followers, and cost-effectiveness.
- Omnichannel Marketing – Omnichannel marketing is a strategy that is as relevant today as it was in 2020. This strategy is a process of marketing across different platforms (social media, apps, email marketing, and blog creation) with the goal to connect to various prospects on more than one touchpoint. This strategy offers an advanced user experience and a cohesive brand message.
- Social Media Marketing – Brands are tapping into what social media has to offer and sharing interactive content but they must be authentic and engage and nurture their followers.